About
Willow Springs

Willow Springs was started in 1993 by Dan and Karen Higgins. Their first building was a garage attached to their home. The first products were outdoor wood burners. Product offering expanded as they added radiant floor, gas boilers, gas furnaces, mini splits, and much more. Through the years, they have worn the hats of a contractor, a wholesaler, a distributor, manufacturer rep, and now Willow Springs S.R.A. LLC focusing on our own product label “WSD” along with promoting products from other manufacturers.

Centrally located in Northern Wisconsin has helped us create a supply network to the majority of the lower 48 states.

Willow Springs also fabricates and markets its own private-labeled line of products under the brand of WSD. In addition to the catalog of WSD products, Willow Springs sources and offers products manufactured by third-party companies. Willow Springs utilizes a team of manufacturer sales representatives to help promote and service its line of products to HVAC, Plumbing, and Concrete wholesalers, fulfilling orders coast-to-coast.

Willow Springs has custom designed products for many uses like a special heat exchanger used in x-ray equipment for the metal industry. We are also very proud to say we have custom designed a heat exchanger that is used by the U.S. Military in the production of new vehicles.

At Willow Springs we focus on our customer’s needs of getting product to them when they need it. With an inventory of over 90% of the products listed in our catalog, we have developed a reputation as being “the go-to guys” for specialized heating components.

We take great pride in our friendly experienced sales staff. By continuously updating our education, we are able to share the latest information to our customers on the applications and technical details of the products we offer. Our friendly staff is complimented by our reliable and efficient shipping department, which averages a 98.8% success rate of our same day shipping policy of stock items.